布拉茨
布拉茨（Bratz）是美国MGA娱乐旗下的一家時尚娃娃品牌，由美泰前员工于2001年創辦。 [1]布拉茨還有一系列电视剧、网络剧、真人电影和電子游戏衍生品。[1]
不過自2001年布拉茨成立以來，美泰兒就起訴MGA娱乐，美泰兒指控布拉茨侵犯了自己的版權。2011年，MGA娱乐胜诉。 [2]
MGA娱乐一度將布拉茨更名，不過後來布拉茨這一名稱又被恢復。[3]
参考文献[编辑]
- ^ 1.0 1.1 Talbot, Margaret. Little hotties: Barbie's new rivals. 紐約客 (New America (organization)). 5 December 2006 [7 December 2008]. （原始内容存档于30 November 2008）.
When a doll designer and on-and-off-again Mattel employee named Carter Bryant brought Larian a drawing of a new doll he had in mind, Larian at first saw little to admire. "To be honest, to me it looked weird—it looked ugly," Larian told me. But Larian's attitude toward the tastes of children is respectful to the point of reverence, and his daughter Jasmin, then eleven years old, happened to be hanging out in his office that day. Larian asked her what she thought of the drawing. "And, you know, I saw this sparkle that you see in kids' eyes," he recalled. "They talk with their body language more than their voice. And she says, 'Yeah, It's cute.' " For Larian, that was enough: "I said, 'O.K., we'll do it.'"
- ^ Chang, Andrea. Mattel must pay MGA $310 million in Bratz case. 洛杉磯時報. 5 August 2011 [13 May 2017].
- ^ BRATZ Dolls Stand Tall For A New Generation. Bratz. MGA Entertainment. 11 February 2013 –通过美通社.